原野珍选

珍选每滴好奶

坤豆

原浆做原食，每一口都地道。

慧之谷-少儿托教品牌的多元建设

构建学校与家庭之间的小世界

构建学校与家庭之间的小世界慧之谷是一家面向小学阶段学生的专业托教机构。目前，国内大部分托教以服务功能为主，没有重视机构的教育属性和价值。结合市场需求，我们将慧之谷定位为支持孩子成长的高端教育服务品牌。Huizhigu is a professional kindergarten for primary school students. At present, most of the domestic kindergartens focus on service function, and do not pay attention to the educational attribute and value of institutions. Combined with market demand, we position huizhigu as a high-end education service brand to support children's growth.

花鸟虫鱼国际幼儿园

幼儿创新教育园所的品牌建立

把生活的权利还给孩子花鸟虫鱼国际幼儿园是一家为0-6岁幼儿提供创新教育的高端园所。我们为其创建品牌身份设计，第一阶段包括品牌定位、品牌命名、视觉设计等工作内容。 seedland international kindergarten is a high-end kindergarten providing innovative education for children aged 0-6. The first stage includes brand positioning, brand naming, visual design and other work.

Aulink 亚特链

创新金融科技机构的视觉呈现

Aulink是一家面向供应链企业及金融行业的金融科技解决方案提供商，以区块链等前沿技术的应用，和专业可信耐的财资管理服务为优势。在这次视觉设计任务上，我们从品牌的创新属性出发，以“重新定义资材管理”为核心，实现品牌表达。当下，科技服务Aulink is a provider of financial technology solutions for supply chain enterprises and financial industry, with the advantages of block chain and other cutting-edge technologies and professional and reliable financial management services. In this visual design task, we start from the innovative attribute of the brand and take "redefining material management" as the core to achieve brand expression.

珠海迎春花市

以花之名的新年仪式

珠海，一座宜居宜业的城市，汇聚了全国乃至世界各地的人才居住于此，过年期间，来自五湖四海的人们也在此开启新的生活和期待。迎春花市作为过年的仪式感之一，人们共聚于此，开启新生。 Zhuhai, a city suitable for living and business, has gathered talents from all over the country and even the world to live here. During the new year, people from all over the world also start new lives and expectations here. As one of the rituals of the new year, people gather here to start a new life.

斗门英语戏剧节

在地教育戏剧节的品牌形象

珠海斗门区教育局践行教育创新，以教育戏剧节的形式将戏剧应用于教学、教育，在2019年11月，举办第二届小学生英语戏剧节。我们从视觉规划和传播策略出发，站在孩子的视角，帮助戏剧节建立品牌形象。The Education Bureau of Doumen District, Zhuhai practices educational innovation and applies drama to teaching and education in the form of educational drama festival. In November 2019, the second English Drama Festival for primary school students will be held. We start from the visual planning and communication strategy, stand in the perspective of children, and help the drama festival establish its brand image.

2019年珠海国际设计周·设计之旅导览手册

一场感知城市的设计之旅

设计，作为一种表达感知的方式，影响着每个人的生活。设计之旅作为珠海国际设计周的体验板块，通过诸多活动让更多的人能够走近设计，感知城市。若水从设计的角度，以导览手册，向大众传达“以设计，感知城市”的主题。Design, as a way of expressing perception, affects everyone's life. As the experience part of Zhuhai international design week, design tour enables more people to approach the design and perceive the city through many activities. From the perspective of design, Ruoshui conveys the theme of "design, perception of the city" to the public through the guide manual.Show regional characteristics and guide the journey

书兜·品牌升级

设计寓教于乐的沟通桥梁

书兜的绘本团队找到我们，希望做一个绘本教育的品牌。而目前国内教育相关的商业品牌成熟度较低，部分教育商业忽略孩子的真实需求，一味迎合家长；部分教育已经做得比较成熟的教育商业则忽视品牌，没有让好的教育理念能够更好地引导市场。The picture book team of the book pocket found us, hoping to make a picture book education brand. At present, the maturity of domestic education related business brands is relatively low. Some education businesses ignore the real needs of children and blindly cater to their parents. Some education businesses that have done a relatively mature job ignore brands and fail to make good education concepts better guide the market.

大横琴城资

城市“大管家”的品牌建设之路

横琴新区位于澳门和珠海交界的横琴岛，肩负着促进经济适度多元发展的使命，城市建设也备受关注。而珠海大横琴城资作为横琴新区的城市“大管家”，一直默默守护这座城。接到这次的品牌建设任务，我们在思考，如何实现城市“大管家”与这座城市更好地沟通互动。建立稳健而温暖的形象。 Hengqin new area is located in Hengqin Island, which borders Macao and Zhuhai. It has the mission of promoting the moderate and diversified development of economy, and the urban construction is also concerned. As the "big housekeeper" of Hengqin New District, Zhuhai dahongqin city has been quietly guarding the city. After receiving this brand building task, we are thinking about how to achieve better communication and interaction between the city's "big housekeeper" and the city.Build a steady and warm image

長石燒肉·品牌升级

不同文化的在地品牌建设

对于吃到极致这件事，中国人当然也从来不会放弃追求。近几年日式料理在中国大受欢迎，但大部分品牌都以常规的日本文化及视觉形象呈现。让外来饮食实现与在地文化的沟通，那才是中国人对食物的天赋。所以从品牌建设的一开始，我们就决定另辟蹊径。 The Chinese, of course, never give up their pursuit of the ultimate. In recent years, Japanese cuisine is very popular in China, but most of the brands are presented with the conventional Japanese culture and visual image. Let the foreign food realize the communication with the local culture, that is the Chinese talent for food.So from the beginning of brand building, we decided to find another way.

果然有花·品牌升级

品牌创新，让鲜花成为日常

2003年，果然有花品牌在珠海诞生，以设计鲜花为主要产品，探索植物与生活美学，希望让设计鲜花成为日常，给人们的生活以灵感。在16年的发展中，果然有花始终在创新。而在新的节点上，我们对花又有了新的理解。对于大多数人来说，设计鲜花通常出现在特定场合，而我们认为，植物在不同时刻，都有其价值；花更应该成为日常。我们期待通过品牌创新，使花成为人们生活日常的一部分。 In 2003, as expected, a flower brand was born in Zhuhai. With the design of flowers as its main product, it explores plant and life aesthetics, hoping to make the design of flowers become a daily life and inspire people's life. In the 16 years of development, as expected, flowers have been innovating all the time. In the new node, we have a new understanding of flowers. For most people, design flowers usually appear in specific occasions, and we think that plants have their value at different times; flowers should become a daily life. We are looking forward to making flowers a part of people's daily life through brand innovation.

遇见设计的可能系列分享会

无边界的设计思维分享会

“设计”是一种思考方式，一种方法，它的任何一个细分领域都在影响着每个人和环境的运行方式。“遇见设计的可能”是若水发起关于设计的系列分享会。第一期我们联合青设会以自然和设计生活两个主题引发对设计的思考，对生活的探索。"Design" is a way of thinking, a method, and any subdivision of it is affecting the operation of everyone and the environment. "The possibility of meeting design" is if water initiates a series of sharing meetings on design. In the first phase, we jointly held the youth design meeting to arouse the thinking of design and the exploration of life with two themes of nature and design life. 

百岛儿童戏剧节

那片连接起不同岛屿的海洋

30场活动，100出好戏，国际特邀剧目，戏剧教育论坛……2019年夏天，首届百岛儿童戏剧节启幕。30场活动，100出好戏，国际特邀剧目，戏剧教育论坛……2019年夏天，首届百岛儿童戏剧节启幕。30场活动，100出好戏，国际特邀剧目，戏剧教育论坛……2019年夏天，首届百岛儿童戏剧节启幕。 30 activities, 100 good plays, international invited plays, Drama Education Forum In the summer of 2019, the first 100 Island children's Drama Festival opens. 30 activities, 100 good plays, international invited plays, Drama Education Forum In the summer of 2019, the first 100 Island children's Drama Festival opens. 30 activities, 100 good plays, international invited plays, Drama Education Forum In the summer of 2019, the first 100 Island children's Drama Festival opens.

拱北菜市

创意策展，重现城市的烟火气息

如果你想了解一座城市，一定要逛逛那里的菜市场。这座城市的物产、形态，来来往往买菜生活的人，摊主的个性，组成了一座城市最真实的样子。#城市探索#是若水的城市生活策展项目，第一期我们直奔菜市场，快闪活动落地拱北菜市。拱北菜市位于口岸，见证着珠海澳门的生活足迹和文化碰撞，也最懂这座城市的喧嚷声和烟火气。If you want to know a city, be sure to visit the food market there. The products and forms of the city, the people who come and go to buy vegetables and live, and the personality of the stall owner constitute the most real appearance of the city. #Urban exploration is the urban life exhibition project of Ruoshui. In the first phase, we went straight to the food market, and the flash event landed in Gongbei food market. Gongbei cuisine market is located at the port, witnessing the life footprints and cultural collision of Zhuhai and Macao. It also knows the noise and fireworks of the city best.

守护新岁策展

更多元的方式“看见”城市

设计通过发现和表达，让一个个品牌被“看见”。而城市作为日常生活和工作的载体，应该更多地被看见和表达。若水也在用更多元的方式，去与这座城市互动和对话。Design through discovery and expression, let a brand be "seen". As the carrier of daily life and work, cities should be seen and expressed more. If water is also using more diverse ways to interact and talk with the city.

即沐

创造专属时刻

琅室

中式生活主张

本乐英语

少儿英语品牌的教育哲学呈现

本乐英语是一家少儿英语教育机构，坚持开发自己的教学系统，他们深信，这套教学系统给孩子带来的教育意义，远远不止英语学习。

北师大附外

以孩子的视角建设校园品牌

北师大珠海分校附属外语学校是一间以培养学生人文素养和创新能力为特色的外国语学校，学制从小学到高中。当我们接到校园品牌建设的需求时，我们面对的挑战是，如何在与学生的有效互动中实现教育功能。

方野农原

从有机餐厅探寻人与地球的美好关系

在当下，人人说起来都自居吃货，食物看起来是时下最好的解压方式。但与此同时食物安全问题频发，人们并不真正尊重食物，滥制、随意加工，食用食物的人则随意和浪费。“应季食物”、“自然生长”都成了稀缺。

長石·日式烧肉

不同文化的在地品牌建设

对于吃到极致这件事，中国人当然也从来不会放弃追求。近几年日式料理在中国大受欢迎，但大部分品牌都以常规的日本文化及视觉形象呈现。让外来饮食实现与在地文化的沟通，那才是中国人对食物的天赋。所以从品牌建设的一开始，我们就决定另辟蹊径。 

山姆会员店

成熟品牌在新城市的品牌建设

2016年，世界第⼀的零售商沃尔玛旗下的⾼端业态⼭姆会员商店，在珠海设立新门店（三年内将在中国新设7家）。如何在开业前打响知名度，并且吸引到⾸批会员加⼊⼭姆，是⼭姆会员商店站稳珠海市场的第⼀步。

澳门国际机场

UI设计

自1995年正式投入运作以来，澳门国际机场迅速地成为全球经济发展最快之珠江三角洲与世界各地之间的重要桥梁。澳门比邻是生产厂房密集的中国珠海经济特区。邻近海陆交通便利，如此得天独厚的地理位置，使澳门国际机场成为亚太地区理想的货运及速递中心。