長石燒肉·品牌升级
不同文化的在地品牌建设
对于吃到极致这件事，中国人当然也从来不会放弃追求。近几年日式料理在中国大受欢迎，但大部分品牌都以常规的日本文化及视觉形象呈现。让外来饮食实现与在地文化的沟通，那才是中国人对食物的天赋。所以从品牌建设的一开始，我们就决定另辟蹊径。 The Chinese, of course, never give up their pursuit of the ultimate. In recent years, Japanese cuisine is very popular in China, but most of the brands are presented with the conventional Japanese culture and visual image. Let the foreign food realize the communication with the local culture, that is the Chinese talent for food.So from the beginning of brand building, we decided to find another way.
