
拱北菜市
创意策展,重现城市的烟火气息
如果你想了解一座城市,一定要逛逛那里的菜市场。这座城市的物产、形态,来来往往买菜生活的人,摊主的个性,组成了一座城市最真实的样子。#城市探索#是若水的城市生活策展项目,第一期我们直奔菜市场,快闪活动落地拱北菜市。拱北菜市位于口岸,见证着珠海澳门的生活足迹和文化碰撞,也最懂这座城市的喧嚷声和烟火气。
If you want to know a city, be sure to visit the food market there. The products and forms of the city, the people who come and go to buy vegetables and live, and the personality of the stall owner constitute the most real appearance of the city. #Urban exploration is the urban life exhibition project of Ruoshui. In the first phase, we went straight to the food market, and the flash event landed in Gongbei food market. Gongbei cuisine market is located at the port, witnessing the life footprints and cultural collision of Zhuhai and Macao. It also knows the noise and fireworks of the city best.
建立青年人与菜市的连接
根据珠海人口统计,学生群体占常驻人口总数的四成,是这座城市的主力军,但他们也是距离传统菜市最远的人群。如何将这些青年人和菜市场建立连接,是我们首先要考虑的问题。我们发动招募,召集珠海高校青年学生一起完成这场策展,通过年轻人与这座城市的互动让菜市场被看见和关注。
Establishing the connection between young people and vegetable market
According to Zhuhai's population statistics, students account for 40% of the total resident population, which is the main force of the city, but they are also the people farthest from the traditional food market. How to connect these young people with the food market is our first consideration. We launched recruitment, called on young college students in Zhuhai to complete this exhibition. Through the interaction between young people and the city, the food market was seen and concerned.
设计唤醒菜市的有趣灵魂
先去发现,再去创造和呈现,最终这些年轻人用三组命题组成了声音、美学和营销的完整表达。在视觉设计上,我们选择以最具代表性的蔬菜绿和萝卜红为主色彩,将瓜果生鲜这些元素最真实的菜市用多元的形式。通过“声音”设计,不同背景性格的摊主的个性被“听见”不同类型食材的声音被呈现,不同人群之间开始对话。
设计介入生活产生的细微影响使不同的人群有了连接,菜市场所代表的生活方式重新被关注,也将持续给城市带来更多表达的可能。
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