珠海迎春花市
以花之名的新年仪式
珠海，一座宜居宜业的城市，汇聚了全国乃至世界各地的人才居住于此，过年期间，来自五湖四海的人们也在此开启新的生活和期待。迎春花市作为过年的仪式感之一，人们共聚于此，开启新生。
Zhuhai, a city suitable for living and business, has gathered talents from all over the country and even the world to live here. During the new year, people from all over the world also start new lives and expectations here. As one of the rituals of the new year, people gather here to start a new life.
花街，广东年味代表
对每个人来说，年味都意味着不同的感受。对不同城市来说，年味又有微妙的不同。在广东，人们选择年宵逛花市这个节目作为过年生活里的一个仪式感。逛花街就是要沾沾花香，嗅嗅年味，寓意来年大吉大利的金桔要买，辟邪除秽的水仙要买，祈祷桃花旺旺，鸿图大展的桃花更是得买定不离手。来自八方、四时的花汇聚在这里，一家人挑挑选选，热热闹闹地，买回对生活新的期待。
Huajie, the representative of Guangdong new year flavor
For everyone, the taste of new year means different feelings. For different cities, there are subtle differences in the taste of the year. In Guangdong, people choose the program of visiting the flower market as a sense of ceremony in New Year's life. Strolling in the flower street is to dip in the fragrance of flowers, smell the smell of the new year, which means that the golden orange will be bought in the coming year, the Narcissus will be bought to dispel evils and eliminate filth, pray for the flourishing peach blossom, and the peach blossom in Hongtu's grand exhibition must be bought firmly. The flowers from Bafang and Sishi gather here. The family selects and selects, bustles about and buys back their new expectations for life.
年花，珠海专属设计
在2020年的珠海迎春花市设计中，珠海的标志符号成为喜闻乐见的年花，港珠澳大桥、日月贝等等，都在以年花的名义，向人们发出珠海的专属祝福。珠海迎春花市的品牌标识以抽象的“花”字为图形，表达四面八方聚拢之意，也像阡陌纵横的花街，像民间的剪纸，将包容的城市精神与聚集人才的美好祈盼融入其中。主视觉设计也通过插画设计表达八方人们逛花街的欢乐气氛。最终呈现极具珠海特色的年节仪式，人们在这迎春花市之中，喜迎新年。
Annual flower, exclusive design of Zhuhai
In the design of Zhuhai Yingchun flower market in 2020, Zhuhai's logo has become a popular annual flower. The Hong Kong Zhuhai Macao Bridge, the sun moon shell and so on are all in the name of the annual flower, sending Zhuhai's exclusive blessing to people. The brand logo of Yingchun flower market in Zhuhai takes the abstract word "flower" as the figure to express the meaning of gathering in all directions. It is also like a flower street with crisscross paths and folk paper-cut. It integrates the inclusive urban spirit and the beautiful wish of gathering talents into it. The main visual design also expresses the happy atmosphere of people from all walks of life in flower street through illustration design. Finally, the Festival ceremony with Zhuhai characteristics is presented. People welcome the new year in this spring flower market.
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