果然有花·品牌升级

品牌创新,让鲜花成为日常

2003年,果然有花品牌在珠海诞生,以设计鲜花为主要产品,探索植物与生活美学,希望让设计鲜花成为日常,给人们的生活以灵感。在16年的发展中,果然有花始终在创新。而在新的节点上,我们对花又有了新的理解。对于大多数人来说,设计鲜花通常出现在特定场合,而我们认为,植物在不同时刻,都有其价值;花更应该成为日常。我们期待通过品牌创新,使花成为人们生活日常的一部分。

 

In 2003, as expected, a flower brand was born in Zhuhai. With the design of flowers as its main product, it explores plant and life aesthetics, hoping to make the design of flowers become a daily life and inspire people's life. In the 16 years of development, as expected, flowers have been innovating all the time. In the new node, we have a new understanding of flowers. For most people, design flowers usually appear in specific occasions, and we think that plants have their value at different times; flowers should become a daily life. We are looking forward to making flowers a part of people's daily life through brand innovation.

用花表达时间的流转

我们从果然有花的初衷出发。花随着时令开放、枯萎,扮演了时间的判官,也启示人们时间和自然的流转。果然有花相信每一种植物在每一个当下都不可替代,希望给植物更多的可能,也给人们生活的每一个时刻带来更多惊喜。于是,我们将鲜花定义为“时间”,将设计鲜花与人们生活的当下建立联系,用“时刻有花,果然有惊喜”作为slogan,表达花在不同时刻,都作为礼物给人以惊喜。而给予人们幸福感的植物本身,也因此得到珍惜。

 

Use time to express the flow of time

We started from the original intention of having flowers. Flowers open and wither with the seasons, playing the role of judge of time, and enlightening people on the flow of time and nature. As expected, flowers believe that every plant is irreplaceable in every moment, hoping to give more possibilities to plants and bring more surprises to every moment of people's life. Therefore, we define flowers as "time", establish a connection between design flowers and the present of people's life, use "flowers at all times, there are surprises" as a slogan to express that flowers are used as gifts to surprise people at different times. And the plants that give people happiness are cherished.

 

花开四季的设计表达

在设计过程中,我们同样珍视植物不同时刻的表达。春夏秋冬有四季,花植也随之分成四时,将花的轮廓和叶子不同时节的形态以色彩温柔的抽象流动图形呈现,体现当下时刻植物的美好。而女孩跨过四季与花嬉戏的图形,以及品牌logo花朵一样饱满柔美的字形,更将花的陪伴与人的可爱以灵动的方式进行表达,实现花与品牌设计融为一体。

经过品牌创新,果然有花有了新的产品属性:是礼物,也是日常。

Design and expression of four seasons of flowers

In the design process, we also value the expression of plants at different times. There are four seasons in spring, summer, autumn and winter. Flower planting is also divided into four seasons. The outline of flower and the shape of leaves in different seasons are presented in the abstract flow pattern of gentle color, reflecting the beauty of plants at present. And the girl across the four seasons and the flower frolic graphics, as well as the brand logo flower full and soft shape, more will spend the company and people's lovely to express in a flexible way, to achieve the integration of flower and brand design.

After brand innovation, as expected, flowers have new product attributes: it's a gift, and it's also a daily thing.

 

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