大横琴城资

城市“大管家”的品牌建设之路

横琴新区位于澳门和珠海交界的横琴岛,肩负着促进经济适度多元发展的使命,城市建设也备受关注。而珠海大横琴城资作为横琴新区的城市“大管家”,一直默默守护这座城。接到这次的品牌建设任务,我们在思考,如何实现城市“大管家”与这座城市更好地沟通互动。建立稳健而温暖的形象。

 

Hengqin new area is located in Hengqin Island, which borders Macao and Zhuhai. It has the mission of promoting the moderate and diversified development of economy, and the urban construction is also concerned. As the "big housekeeper" of Hengqin New District, Zhuhai dahongqin city has been quietly guarding the city. After receiving this brand building task, we are thinking about how to achieve better communication and interaction between the city's "big housekeeper" and the city.Build a steady and warm image

我们邀请城资内部不同岗位的人员参与到品牌建设中,让最了解公司使命的人来传达“让城市更精彩”的理念。横琴作为新区,强调多元化,因此商务端的视觉设计选择蓝绿搭配的主色彩,严谨而不失活泼。为城市建设带来无限可能的“大横琴城资”品牌Logo,也调整为更现代的笔触设计字体风格出现在公司名片信封、车身标识、礼品设计等物料中,形成稳健而年轻的企业标志形象。

 

We invite people from different positions within the city capital to participate in the brand building, so that people who know the company's mission best can convey the concept of "making the city more exciting". As a new area, Hengqin emphasizes diversification. Therefore, the main color of blue-green matching is selected for the visual design of the business end, which is rigorous and lively. The brand logo of "dahongqin city capital" which brings infinite possibilities for urban construction, has also been adjusted to a more modern design font style, which appears in the company's business card envelope, body logo, gift design and other materials, forming a stable and young corporate logo image.

 

 

基于大横琴城资的公共属性,我们另外设计了一套面向公众的视觉识别体系。将以橙色为主的设计标识应用在安全帽、洒水车等物料上,结合形似“橙子”的辅助图形,希望能将温暖传递给在这座城市生活的每一个人,拉近彼此距离。

 

Based on the public property of dahongqin city capital, we designed a public oriented visual recognition system. The design logo based on orange is applied to helmets, sprinklers and other materials, combined with the auxiliary graphics like "orange", hoping to pass the warmth to everyone living in this city, and close each other's distance.

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海报创作实现传播表达

在品牌传播上,策划了全年节庆与节气海报,呈现大横琴城资与城市共建、共创的身影。通过节日和二十四节气海报,让在雨天付出的管廊工程师,在晨曦中忙碌的清洁工人,以及身处平凡岗位、为城市管理而有序运作的每一位“城资人”能够被看到。城市中创造者、管理者、享受者的角色无形融入画面,实现城资和这座城市的互动。

最终通过品牌建设,大横琴城资以更具识别度的形象从幕后走向台前,与城市共生。

 

Poster creation to achieve communication and expression

In terms of brand communication, the annual festival and solar term posters are planned, showing the figure of joint construction and creation of dahongqin city capital and the city. Through the festival and 24 solar terms posters, we can see the pipe gallery engineers who pay in rainy days, the cleaning workers who are busy in the morning, and every "urban capital man" who is in ordinary positions and operates orderly for urban management. The roles of creator, manager and enjoyment are integrated into the picture to realize the interaction between the city capital and the city.

Finally, through the brand construction, the city capital of DHQ will move from behind the scenes to the front of the stage with a more recognizable image, and coexist with the city.

 

 

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