斗门英语戏剧节

在地教育戏剧节的品牌形象

珠海斗门区教育局践行教育创新,以教育戏剧节的形式将戏剧应用于教学、教育,在2019年11月,举办第二届小学生英语戏剧节。我们从视觉规划和传播策略出发,站在孩子的视角,帮助戏剧节建立品牌形象。

The Education Bureau of Doumen District, Zhuhai practices educational innovation and applies drama to teaching and education in the form of educational drama festival. In November 2019, the second English Drama Festival for primary school students will be held. We start from the visual planning and communication strategy, stand in the perspective of children, and help the drama festival establish its brand image.

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“看见”每一个孩子

每个孩子天生都是“戏精”,在戏剧教学中孩子的天性得到充分发挥。因此戏剧节的设计集中表达为“看见”每一个孩子。在视觉设计上,以聚光灯为主图形,将不同表现状态的孩子们包围在灯光中,希望每一个孩子都能作为戏剧舞台上的主角,尽情表达真实的自我,享受“玩”的过程。

Every child is born with "drama essence", and his nature is fully developed in drama teaching. Therefore, the design of the festival focuses on "seeing" every child. In visual design, focusing on spotlights, children in different performance states are surrounded by lights, hoping that every child can be the leading role in the stage of drama, to express the real self and enjoy the process of "playing".

 

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以设计呈现戏剧乐趣

在传播物料设计上,也同样注重戏剧节趣味性的呈现。孩子们化身为森林中的兔子、穿越成会魔法的女巫,以最真实的形象,与仙人掌、钢琴、小粉猪等形象一起,出现在设计海报的聚光灯中。在色彩表达上,以黄蓝绿主,将鲜艳活泼的色彩组合应用在指示牌、奖状、手持牌等物料中,让孩子在戏剧王国中自由创作。

In the design of communication materials, it also pays attention to the interesting presentation of the drama festival. The children are the rabbits in the forest and the witches who can pass through the magic. With the most real image, they appear in the spotlight of poster design together with cactus, piano, little pink pig and other images. In terms of color expression, mainly yellow, blue and green, the bright and lively color combination is applied to the materials such as indicator, medal, hand-held card, etc., so that children can create freely in the drama kingdom.

 

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经过品牌设计,为珠海在地教育品牌赋予灵魂。希望在戏剧化教学之路上,孩子们能够实现真实表达,成为自己的主角。

Through the brand design, it gives the soul to the local education brand of Zhuhai. I hope that on the way of dramatic teaching, children can realize real expression and become their leading role.

 

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