信惠横琴宣传活动

创新型诚信品牌建设的集中表达

横琴作为国家级新区,在城市信用建设工作中,以探索创新信用体系推进“诚信岛”的建设。这一次,通过诚信建设万里行·信惠横琴的活动设计,完成了一次信用工作成果的集中表达。

As a national new area, Hengqin promotes the construction of "integrity island" by exploring innovative credit system in urban credit construction. This time, through the activity design of credit construction wanlihang · credit huihengqin, we completed a centralized expression of credit work results.

创新型诚信奖励制度

与传统失信惩罚制度不同,横琴以创新型诚信奖励制度,正面鼓励更多人重视和参与诚信生活,以“信易得”app引导人们用信用积分换取日常生活中的全方位便利,让诚信走进城市生活。

 

Innovative credit reward system

Different from the traditional punishment system for dishonesty, Hengqin positively encourages more people to pay attention to and participate in the honest life with the innovative honest reward system, guides people to exchange credit points for all-round conveniences in daily life with the "xinyide" app, and lets the honesty enter the urban life.

 

 

多维度体验诚信生活

我们将活动主题定为“诚信与城市生活”,以多种形式、多个维度实现校园、企业、市民等不同群体与城市的诚信对话。在横琴一小,开展了一场关于“诚信”的戏剧课堂,邀请来自专业教育机构的戏剧教育专家,以互动性强的教育形式引导孩子们参与其中,切身体验诚信与生活的连接。体验式的主题活动在横琴创意谷以多模块、多场景的方式呈现。我们策划了十个信用奖励的场景,结合以简明易懂的插画形式呈现的“信用生活指南”,让“信易得”走进人们吃住行游购娱的多个生活场景中,为信惠横琴代言。在互动环节设计上,通过主题勋章墙、手持拍照板、诚信福利清单等氛围物料,实现与参与者的互动。

通过活动互动设计,信惠横琴的创新体系以体验形式呈现,创新型诚信奖励制度也以充满趣味的创新形式得到表达。

 

Multidimensional experience of honest life

We set the theme of the activity as "integrity and urban life", and realized the integrity dialogue between different groups and cities, such as campus, enterprises and citizens, in various forms and dimensions. In Hengqin primary school, a drama class about "honesty" was held. Drama education experts from professional education institutions were invited to guide children to participate in it in an interactive education form and experience the connection between honesty and life. The experiential theme activities are presented in the Hengqin creative Valley in a multi module and multi scene way. We have planned ten credit reward scenes, combined with the "credit life guide" presented in the form of simple and easy to understand illustrations, so that "xinyide" can enter into many life scenes of people's eating, living, traveling, shopping and entertainment, and speak for Xinhui Hengqin. In the design of interaction links, the interaction with participants is realized through atmosphere materials such as the theme medal wall, hand-held photo board, integrity welfare list, etc.

Through the interactive design of activities, the innovation system of Xinhui Hengqin is presented in the form of experience, and the innovative credit reward system is also expressed in the form of interesting innovation.

 

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