香洲科创

城市科创高地的视觉设计表达

当下,科技服务于人的生活,与人文相互融合,形成探索和开放的新趋势。香洲科创作为粤港澳大湾区的创新高地,为未来科技提供了生发的土壤。
At present, science and technology serve people 's life and integrate with humanity, forming a new trend of exploration and openness. Xiangzhou science and technology innovation, as the innovation highland of Guangdong Hong Kong Macao Bay area, provides the soil for future science and technology.

从多角度出发,解读科技创新
为了能够更加全面的诠释品牌理念,我们从多个角度设计了几套视觉方案。
第一套方案将科技定性为探索和突破,取香洲区的轮廓和科技发展衍生的马赛克图形,结合代表着行业领先的火红旗帜,将科学的严谨和大胆的设想融为一体,组成一个抽象图形结构,和品牌名称一起构成LOGO,应用在名片、手提袋等物料上,实现品牌的整体对外表达。
同时我们从科创中心的工作属性出发,以连接、运转、交汇为核心,设计了一套更强调科技感的视觉图形。将香洲的拼音首字母“X”与象征无限循环的“♾”图形融合,传递未知和挑战,结合字形更为宽扁的品牌名称实现品牌属性的整体表达。

 

Unscramble scientific and technological innovation from many angles
In order to be able to interpret the brand concept more comprehensively, we have designed several visual schemes from multiple perspectives.
The first set of plan defines science and technology as exploration and breakthrough, takes the outline of Xiangzhou District and mosaic graphics derived from science and technology development, combines the flaming red flag representing the industry leader, integrates scientific rigorous and bold ideas, forms an abstract graphic structure, and forms a logo together with brand name, which is applied to business cards, handbags and other materials to achieve the overall appearance of the brand Da.
At the same time, we design a set of visual graphics with more emphasis on the sense of science and technology based on the working attributes of the science and technology innovation center, with connection, operation and intersection as the core. Combining the Pinyin initial "X" of Xiangzhou with the figure of "♾" symbolizing infinite circulation, transferring the unknown and challenge, and combining the brand name with a wider and flat font to realize the overall expression of brand attributes.

 

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