Aulink 亚特链


Aulink is a provider of financial technology solutions for supply chain enterprises and financial industry, with the advantages of block chain and other cutting-edge technologies and professional and reliable financial management services. In this visual design task, we start from the innovative attribute of the brand and take "redefining material management" as the core to achieve brand expression.


  Aulink是金融和产业互联网产品的连接点,也是企业整合产业链内外部资源的连接点。在品牌LOGO的设计上,以品牌名称英文首字母的“A”为原型,应用三角形结构的稳固感,同时构成两个“L”形字母图形的叠加,视觉上呈现交互连接,以具备现代科技感的色调,形成全新的品牌标识,传递智慧、国际化的品牌形象。我们将LOGO图形以简约大气的结构变换,延展应用到了app icon、名片海报等物料上,贯穿始终的科技感,实现企业未来对外表达的一致性。


The core module of "connect" resource
Aulink is the connection point of financial and industrial Internet products, as well as the connection point for enterprises to integrate internal and external resources of the industrial chain. In the design of brand LOGO, based on the "A" of the English initial of brand name as the prototype, the stability of triangle structure is applied, and at the same time, the superposition of two "L" shape letters is formed, which presents an interactive connection visually, so as to form a brand new brand logo with the sense of modern science and technology, and transmit the wisdom and international brand image. We have applied logo graphics to app icon, business card poster and other materials with simple and atmospheric structural transformation, with a sense of science and technology throughout, to achieve the consistency of enterprise's future external expression.
Through brand planning and design expression, pay attention to the scientific and technological characteristics of the brand and the international development prospect, while delivering the stability and trust of aulink, lay the tone for the sustainable development of the enterprise in the future.