慧之谷-少儿托教品牌的多元建设

构建学校与家庭之间的小世界

构建学校与家庭之间的小世界

慧之谷是一家面向小学阶段学生的专业托教机构。目前,国内大部分托教以服务功能为主,没有重视机构的教育属性和价值。结合市场需求,我们将慧之谷定位为支持孩子成长的高端教育服务品牌。

Huizhigu is a professional kindergarten for primary school students. At present, most of the domestic kindergartens focus on service function, and do not pay attention to the educational attribute and value of institutions. Combined with market demand, we position huizhigu as a high-end education service brand to support children's growth.

既作用于当下,也设计未来
慧之 谷希望在为孩子提供安全的同时,通过多元丰富的课程,启发孩子潜能,助力孩子未来成长,我们以“既作用于当下,也设计未来”为品牌的价值理念,帮助品牌实现表达。“慧之谷”这个名字也被赋予更加丰富的含义:以“慧”表达保护和启发孩子潜能,打开孩子更多可能性的愿景, 而“谷”则是为孩子们构建的一个在学校和家庭之间的小世界,在这个小世界里,孩子们获得温暖陪伴,学会感知生活。

It not only acts on the present, but also designs the future
Huizhigu hopes to inspire children's potential and help them grow up in the future through diversified and rich courses. We take the value concept of "not only acting on the present, but also designing the future" to help the brand realize its expression. The name of "huizhigu" is also given a richer meaning: it expresses the vision of protecting and enlightening children's potential and opening up more possibilities for children, while "Valley" is a small world built for children between school and family. In this small world, children get warm company and learn to feel life. 

 

 元个性,多元表达     

在视觉设计上,我们强调孩子们的“独特性”。慧之谷相信每个孩子都是独立的个体,重视他们表达和分享生活的能力。我们以甲骨文的“光”字为形,在山谷这个小世界里创造了一个光精灵,将快乐和智慧传递给孩子,也作为陪伴者和引导者尊重每个孩子的个性,引导他们在集体中生活,为孩子创造一个多元空间。我们将山谷的概念延续到了品牌LOGO的设计上,与智慧的英文首字母和一双好奇世界的眼睛一起,构成孩子的表情,传达孩子对世界的好奇和探索。这个符号可以变化,表达孩子的不同情绪、状态,被应用在海报、名片、勋章等物料上,把孩子对世界的感知带到每一个角落。
最终,慧之谷通过多元化的品牌建设,为孩子们创造了一个充满智慧与爱的小世界。

 

Multiple personality, multiple expression
In visual design, we emphasize the "uniqueness" of children. Huizhigu believes that every child is an independent individual and attaches importance to their ability to express and share their lives. In the shape of the word "light" in oracle bone inscriptions, we have created a light spirit in the small world of the valley, passing happiness and wisdom to the children. As companions and guides, we respect each child's personality, guide them to live in the collective, and create a pluralistic space for children. We continue the concept of valley to the design of the brand logo, together with the English initials of wisdom and a pair of curious eyes, form the expression of children and convey
Children's curiosity and exploration of the world. This symbol can be changed to express children's different emotions and states. It is used in posters, business cards, medals and other materials to bring children's perception of the world to every corner.
Finally, huizhigu creates a small world full of wisdom and love for children through diversified brand building.

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